Social Media

Description

The social media industry encompasses platforms and services that enable users to create, share, and interact with content online. This industry includes social networking sites, content-sharing platforms, and messaging apps. 

Something Cool

Depends on how you look at it. Some people love social media.  Others find it is taking up too much of our collective focus.

Types of Companies

• Social Networking Platforms: Connect users to share content and interact. Examples: Facebook, LinkedIn.

• Content Sharing Platforms: Focus on sharing multimedia content. Examples: YouTube, TikTok.

• Messaging Apps: Enable direct communication between users. Examples: WhatsApp, WeChat.

• Microblogging Platforms: Allow users to post short updates. Examples: Twitter (now X), Tumblr.

• Professional Networks: Cater to business and professional interactions. Examples: LinkedIn, Xing.

Further Education & Credentials Required

• Bachelor’s Degree: Often preferred for roles in social media management, marketing, or communications.

• Certifications:

  • Social Media Marketing Certification (e.g., from Coursera or HubSpot).

  • Google Analytics Certification.

  • Facebook Blueprint Certification.

Entry Level Roles

• Social Media Assistant

  • Description: Supports social media managers by scheduling posts, monitoring engagement, and creating content.

  • Skills Required: Basic understanding of social media platforms, creativity, organizational skills.

• Content Creator

  • Description: Develops engaging content for social media platforms, including text, images, and videos.

  • Skills Required: Creativity, multimedia skills, knowledge of social media trends.

• Community Manager

  • Description: Engages with the online community, responds to comments, and fosters a positive environment.

  • Skills Required: Communication, empathy, problem-solving.

• Social Media Analyst

  • Description: Analyzes data from social media campaigns to measure success and provide insights.

  • Skills Required: Analytical skills, proficiency in data analysis tools, attention to detail.

How To Learn More

• Talk to someone doing the role you want.  Check out my writings on The Gift of Asking for Help, Mentors and Networking 101 on The Search page to learn how to do this.

• Ask you preferred AI assistant. 

  • Better understand your own skills and where you will be successful at Roles.

  • Check out my writings on various industries and departments at the Industries page.

  • Already know what you want to do but are looking for guidance on how to find a job within that industry?  Check out The Search for advice.