Marketing

Description

Marketing involves promoting and selling products or services through various strategies and channels. It encompasses market research, advertising, sales, and distribution. 

Something Cool

Marketing is ever-evolving with technology. Many businesses now use AI to enhance customer interactions, making marketing more personalized and efficient.

Types of Companies

• Traditional Marketing Agencies: Focus on offline channels like TV, radio, and print ads. Example: Ogilvy.

• Digital Marketing Agencies: Specialize in online channels such as social media, SEO, and email marketing. Example: WebFX.

• In-House Marketing Teams: Companies with their own marketing departments. Example: Coca-Cola’s marketing team.

• Consulting Firms: Provide strategic marketing advice and planning. Example: McKinsey & Company.

Further Education & Credentials Required

• Bachelor’s Degree: Common in Marketing, Business Administration, or Communications.

• Certifications:

  • Google Ads and Analytics.

  • HubSpot Inbound Marketing.

  • Hootsuite Social Media Marketing.

Entry Level Roles

• Marketing Assistant

  • Description: Supports marketing campaigns, coordinates events, and assists with market research.

  • Skills Required: Organizational skills, communication, basic understanding of marketing principles.

• Social Media Coordinator

  • Description: Manages social media accounts, creates content, and engages with followers.

  • Skills Required: Creativity, social media savvy, content creation.

• Market Research Analyst

  • Description: Analyzes market conditions to identify potential sales opportunities.

  • Skills Required: Analytical skills, attention to detail, proficiency in data analysis tools.

• Content Creator

  • Description: Develops engaging content for blogs, social media, and websites.

  • Skills Required: Writing skills, creativity, understanding of SEO. 

How To Learn More

• Talk to someone doing the role you want.  Check out my writings on The Gift of Asking for Help, Mentors and Networking 101 on The Search page to learn how to do this.

• Ask you preferred AI assistant. 

  • Better understand your own skills and where you will be successful at Roles.

  • Check out my writings on various industries and departments at the Industries page.

  • Already know what you want to do but are looking for guidance on how to find a job within that industry?  Check out The Search for advice.